The Average Facebook User Views 662 Facebook Pages Per Month

When it comes to user engagement, Facebook’s nearest rivals don’t even come close. According to Website monitoring service Pingdom (citing Google Ad Planner), engagement with the big social networking sites breaks down as follows:

• Facebook users view an average of 661.8 pages every month
• Hi5users view an average of 351.2 pages per month
• MySpace users view an average of 261.8 pages per month

So not only does Facebook hold a commanding lead over its social networking rivals in terms of sheer numbers (according to the Facebook blog, they surpassed 350 million in December 2009) but it also has a huge edge in terms of engagement.

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