Tuesday January 12, 2009
Wouldn't it be fun to scoop all the virtual billboards on Time Sq?
Two independent reports less than a week apart claim Google considers inserting some kind of advertising into its Street View maps.
CNET last week: “In the presentation, Google tossed out the notion that ads may one day appear in Street View. Those ads would be tied into the listings in the Google Local Business Center and the Google Favorite Places program.”
RRW today about Google’s new patent: “In this patent, Google describes how it plans to identify buildings, posters, signs and billboards in these images and give advertisers the ability to replace these images with more up-to-date ads. In addition, Google also seems to plan an advertising auction for unclaimed properties.”
(Update): One question people seem to have about this is whether there’s enough scale to make Street View billboards interesting to advertisers. Probably not so much on the PCs, but I’d say the Street View GPS navigation in Androids will make it interesting.
This is yet another twist for a subject AdLab’s been covering for years:
- The classic hit: Advertising With Google Maps (2005)
- Microsoft Launches Virtual Earth With Billboards (2006)
- Billboards in Google Earth (2007)
- Time Square in Google Earth (2008)
via Take Over Billboards In Google Street View… (Advertising Lab) » TechNews.AM.
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[...] This post was mentioned on Twitter by Roman B. Romaniuk, Dawson Barber. Dawson Barber said: "Takeover billboards" in Google street view http://budurl.com/7pp6 [ARTICLE] Very inventive way to introduce advertising. [...]