Burst of Mobile Giving Adds Millions in Relief Fund

By JENNA WORTHAM Published: January 14, 2010 Old-fashioned television telethons can stretch on for hours. But the latest charity appeal is short enough for Twitter: “Text HAITI to 90999 to donate $10 to @RedCross relief.” In the aftermath of the earthquake in Haiti, many Americans are reaching for their cellphones to make a donation via [...] Read more »

Wyclef Jean’s Yele Haiti Foundation Gets Social Media Boost

By Michelle Kung Literally moments after the news about the devastating earthquake in Haiti hit the airwaves Tuesday evening, Haitian-born musician Wyclef Jean tweeted a message to his almost 1.4 million followers: “Please text ‘Yéle’ to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help.” And [...] Read more »

Threadless Sows Search Clues on Twitter

Melissa Harris CHICAGO CONFIDENTIAL December 23, 2009 Chicago T-shirt retailer Threadless has been praised in magazines from Inc. to Adweek for its innovative use of Twitter to make (a lot of) money and promote itself. Now, Threadless is using the technology to hunt down two men, for reasons it won’t discuss. The company has posted a [...] Read more »