Lately a growing number of dental practice marketing practitioners – from dentists-as-marketers to marketing and advertising agencies that specialize, or claim to specialize, in dental practice marketing – have been raising questions in online dental practitioner forums about social media marketing. Specifically, they’ve been asking their peers and others about whether or not they think [...] Read more »
Dental Practice Marketing Reality Check – Cut through the Hype to Get to the Facts about the Role of Social Media in Marketing a Dental Practice
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Why Social Media Isn’t for Everyone
Posted by Dawson Barber on ·
Joshua-Michéle Ross is SVP of Digital Strategy with Fleishman Hillard. He blogs at opposableplanets.com. Social media has a loyal tribe of disciples. We follow each other on Twitter (), connect on Facebook (), read each other’s blogs and listen to each other at conferences. We provide each other moral support and though we are a [...] Read more »
Categories: Social Media - Tags: FaceBook, Social Media, twitter
Coke Drops Campaign Sites in Favour of Social Media
Posted by Dawson Barber on · 1 Comment
14 January 2010 | By Will Cooper Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour [...] Read more »
Social Media Spending to Hit $1.3 Billion This Year
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Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But [...] Read more »
Categories: Social Media, Social Media Marketing, Social Web - Tags: earned audience, pepsi pulls out of superbowl, Social Media
Social Media and Mobile Texting a Major Source of Info and Aid for Earthquake in Haiti
Posted by Dawson Barber on · 6 Comments
January 15, 2010 In the wake of Tuesday’s devastating 7.0 earthquake in Haiti, much of what people around the world are learning is coming from social media sources, according to The Nielsen Company. Preliminary analysis of data shows that Twitter posts (“micro-blogs”) are the leading source of discussion about the quake, followed by online video, [...] Read more »
Categories: Social Media, Social Web - Tags: blogs, haiti earthquake relief efforts, Social Media, twitter
