Search engine optimization (SEO) is an extremely challenging endeavor that focuses on increasing the flow of targeted traffic to a website by addressing the same five factors that search engines look at: Maximizing its relevance to its target keywords Boosting its authority for the content on its pages Increasing its usability for the people who [...] Read more »
The Impact of Search Engine Ranking on Click Through Rate
Even though you probably wouldn’t challenge the statement that search engine ranking has big impact on how much traffic websites receive, you might not know just how significant the connection is between search engine ranking and what “causes” search referral traffic to a website: click through rate. AOL’s Controversial Data Release on Search Engine Ranking [...] Read more »
Image SEO – 14 Point SEO Plan for Getting Your Images on Page One of Google
Image SEO should be an integral part of your broader SEO plan because it may represent your shortest and surest route to a page one ranking on Google not only for Google’s Image Search Results – which may or may not be helpful to you, depending on the business you’re in – but also, more broadly, [...] Read more »
SEO According to Google
This is an extremely helpful video on search engine optimization (SEO) for news from Maile Ohye, Google’s Developer Programs Tech Lead. She shares useful insights into Google’s ranking factors as well as best practices for news search optimization, which should help news providers and news release distributors attain a higher ranking in news search results; [...] Read more »
Microsoft Debuts New Mobile SEO App | Last Click News
Microsoft is extending the real of Search Engine Optimization (SEO) with the introduction of Bing’s app for the iPhone. Experts say that the focus of the new app is to provide localized search results and map data. The app also contains several features that could attract new iPhone users. The new app will be competing [...] Read more »