Published on January 14, 2010 Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to a study from Covario. Due in large part to a growing demand for ad space by consumer electronics companies during the [...] Read more »
Google and Bing Growing – at Yahoo’s Expense
Even with the threat of Microsoft’s Bing, Google continues to take a greater share of the search engine market. But Bing is growing, too; it’s Yahoo that is losing ground. According to comScore’s November statistics (via eWeek), Google and Bing are essentially having a feeding frenzy on Yahoo’s lost market share. Yahoo’s share fell by [...] Read more »
The Four “R’s” of Great Marketing
Great marketing – marketing that produces a high volume of quality leads for your business consistently and predictably – is essential to success in today’s hyper-competitive, highly-connected business world where consumers and business-to-business decision-makers face hundreds or thousands of interruptive marketing messages every day and an unprecedented level of choice due to the overwhelming amount [...] Read more »
