Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But [...] Read more »
Social Media Spending to Hit $1.3 Billion This Year
Posted by Dawson Barber on ·
Categories: Social Media, Social Media Marketing, Social Web - Tags: earned audience, pepsi pulls out of superbowl, Social Media
