Google Places – formerly known as the Google Local Business Center – is a great resource for people in need of local business information because Google serves up local business search results in response to any search query that has a “local intent” to it. The local business search results are displayed on the first [...] Read more »
Real Estate Marketing Strategies – Learn How to Take Away Top Rankings From Competitors
Effective website promotion is a critical to the success of virtually any business in today’s digital era. And it is especially important to real estate marketing professionals due to the fact that the Internet plays such a huge role in connecting home buyers and sellers with real estate marketing professionals, as a study published on Realtor.org [...] Read more »
Double Up on Your Google Rankings for Your Local Business
Local businesses are in an enviable position when it comes to gaining visibility in Google’s search results because they have the opportunity to capture top positions on the first page through two different methods: Organic web search results – organic web search results are those that you are probably most familiar with because they are [...] Read more »
Two Simple Keys to SEO Success: Take Care of the Basics and Forget about Algorithm-Chasing
Search engine optimization (SEO) is critical to the success of any website because it helps to improve a website’s visibility in the natural search results – the end result of which should be that the optimized website experiences a sustainable boost in search referral traffic. And yet in spite of the obvious importance of SEO, [...] Read more »
The Impact of Search Engine Ranking on Click Through Rate
Even though you probably wouldn’t challenge the statement that search engine ranking has big impact on how much traffic websites receive, you might not know just how significant the connection is between search engine ranking and what “causes” search referral traffic to a website: click through rate. AOL’s Controversial Data Release on Search Engine Ranking [...] Read more »
