Recently I had an opportunity to sit down with AWeber customer Ramit Sethi and talk about how he’s using email marketing to market his business. Ramit writes about personal finance at iwillteachyoutoberich.com and uses email to market that site, his book, and other products. We talked at length about topics that many of you may [...] Read more »
Subscriber Fatigue: 7 Steps To Kick It
Mr. Manyhats has much to do – and a cluttered inbox. When he checks his email, he clears out all but the most pressing messages. Many of them don’t look particularly interesting or helpful anyway, and he can’t afford to waste his time. Like a lot of people, he is suffering from a case of subscriber [...] Read more »
How To Build Relationships Via Email: We Talk To Chris Guillebeau
As you probably know, too few businesses use email marketing to build relationships with subscribers. Instead, they focus on getting as many sales as they can before recipients scramble to the unsubscribe link. While that model might work for a few businesses, it’s certainly not for everyone (nor is it in line with most of [...] Read more »
