Mobile Advertising Trends You Can’t Ignore
By Bob Walczak January 13, 2010 Article Highlights: We are now seeing major brands alter their practices to include the mobile medium We will see the hiring of mobile specialists to oversee digital media buys and associated activities Advertisers will employ rich media more often as phones become better equipped to support advanced capabilities The [...] Read more »
Apple and Microsoft: Tour de Smartphone Force for iPhone
“The enemy of my enemy is my friend.” Apple could build its entire iPhone strategy on this one Arabian proverb. The combination of the rising smartphone stake held by the iPhone, and Microsoft’s dominant position among enterprise communications and productivity applications could create a whole greater than the sum of its parts. My PC World [...] Read more »
