Real Estate Marketing Strategies – Learn How to Take Away Top Rankings From Competitors | Local Business Online Marketing | SEO | Social Media | Mobile | PPC

Effective website promotion is a critical to the success of virtually any business in today’s digital era. And it is especially important to real estate marketing professionals due to the fact that the Internet plays such a huge role in connecting home buyers and sellers with real estate marketing professionals, as a study published on Realtor.org found:

Click on the link to DOWNLOAD THE FREE WHITE PAPER “The Best of the Worst – How to Leverage a Little-Known Fact About Google and Take Away Top Rankings From Competitors.”

87% of home buyers use the Internet to search for properties
32% of home buyers first learned about the home they purchased through the Internet – compared with only 3% who first learned about the home they purchased through a newspaper or other print ad
87% of home buyers who used the Internet to search for a home ended up purchasing their home through a real estate agent

And every month, there are millions of people using search engines like Google to help them find the information they’re looking for. Even at the local level the monthly average search volume for key terms related to “Vancouver real estate” is high as you can see from just five search terms out of a total of 72 for June 2010 (taken directly from Google’s Selection Tool):

40,500 searches for “Vancouver real estate”
18,100 searches for “homes Vancouver”
9,900 searches for “realty Vancouver”
9,900 searches for “Vancouver property”
4,400 searches for “homes for sale in Vancouver”

And while there’s no way that all of these searches are carried out by present or future buyers and sellers, there is no doubt that a good percentage of them are.

Click on the link to DOWNLOAD THE FREE WHITE PAPER “The Best of the Worst – How to Leverage a Little-Known Fact About Google and Take Away Top Rankings From Competitors.”

Of course, if the people who use Google (and other search engines) every month are going to find your website, then it must be extremely visible in the search results. Specifically, it must be on the first page of the organic search results because organic search results get far more clicks than paid search results and first page of organic search results gets about 90% of all of the clicks for every search.

And while many real estate marketing professionals – especially those that are new to the business or are only just starting to really promote their websites on the Internet – may think that a top Google ranking is unattainable, the truth is that it can be a lot easier than you think. The reality is that Google can only work with what it’s given and what it’s given by many industries isn’t, by and large, very good.

In fact, many of the top ranking websites for key search terms rank where they do more by default than by design. They are, in effect, the “best of the worst.” This is as true of the real estate profession as many others.

This means two things:

If your website currently has few or no pages ranking at or near the top of Google, it’s highly likely that you’re in a great position to be able to quickly and significantly improve your rankings
If your website currently has a few or many pages ranking at or near the top of Google, it’s highly likely that you’re in a vulnerable position and need to take action to secure your rankings

The bottom line is that if you decide to simply take care of some of the fundamentals you can improve your rankings for keywords for which you’re currently not ranking well and you can solidify your rankings for keywords for which you are currently ranking well. And you can do this in relatively short order and minimal “heavy lifting” in most cases.

Click on the link to DOWNLOAD THE FREE WHITE PAPER “The Best of the Worst – How to Leverage a Little-Known Fact About Google and Take Away Top Rankings From Competitors.”