[UK] It’s not long out but Google Chrome is getting a major marketing boost in the UK. Today there are wrap-around cover adverts in the free Metro newspaper which circulates across the UK to morning commuters. We’re also getting reports on billboards appearing all over the country and online marketing on Facebook and other sites.
We’ve seen Twitter reports of the newspaper ads appearing in London and Manchester, but it looks like it’s across the whole country, which would give the campaign a total Metro circulation of over 1.3 million. Circulation of the Metro paper in London alone is 738,000. This is a big footprint.
via Google just advertised Chrome to a million people in the UK.
I guess this just goes to show you that offline media may still have some life left in it – provided it’s deployed creatively and tightly integrated into a broader overall offline/online marketing strategy.
Of course, it also doesn’t hurt when your brand is Google…:)
Thoughts?
Cheers,
Dawson
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[...] for visiting!Google is really serious about using offline media to push its Web browser. After running ads for Google Chrome in the UK, it has today started a similar campaign in The Netherlands, too. Like in the UK, we’re getting [...]