Email marketing is a powerful way to establish new customer relationships and solidify connections with current customers by targeting them with content that is relevant to their needs. It is also extremely cost-effective and produces the highest ROI of any marketing activity, paying back at a rate of $57.25 for every $1.00 invested.
The challenge is that most local small and medium businesses aren’t great at leveraging this powerful tool:
- No email marketing strategy whatsoever
- Lack of process behind email marketing campaigns
- No opt-in forms on their websites to capture contact information from visitors
- Shotgun approach to any campaigns they mount
- Poor open and clickthrough rates
- No automation – everything is done manually
As a result, they don’t capture as many leads as they could – every visitor to a website is a potential lead – and they don’t build the kind of relationships that are necessary to convert potential customers into paying customers and improve upon customer loyalty.
Of course, this also spells opportunity for any business that embraces email marketing because you’ll be reaching out into your local market through a channel where the level of competitive noise is extremely low.
If you are interested in exploring how email marketing can help you generate new leads on an ongoing basis and stay in touch with your current customers, click on the link to contact me for a free and painless – relatively speaking
– consultation.
