The connected customer leaves brands in the dust. Jeremiah Owyang, 12.23.09, 06:30 PM EST As we close out the year, it’s important to look back at what happened in social marketing in order to plan for the future. There were four key trends in 2009 that CMOs should reflect on, starting at the macro level [...] Read more »
CEOs Gone Wild: Bob Parsons – Minyanville.com
Bob Parsons, the man at the helm of Internet domain name registrar GoDaddy.com, doesn’t really care what you think. Not a fan of big game hunting? Parsons killed an elephant on a safari. Get bent out of shape over the objectification of women, especially as a rudimentary — and wildly successful — marketing ploy? GoDaddy’s [...] Read more »
Three Best Ways to Use Social Media
By WILLA PLANK How else can we say it: Unless you’ve been living under a rock, you’ve probably heard of Twitter, Facebook and LinkedIn as tools to promote your services and products online. According to a recent survey of 148 private companies by the University of Massachusetts Dartmouth Center for Marketing Research, 43% say social [...] Read more »
