The Average Facebook User Views 662 Facebook Pages Per Month
When it comes to user engagement, Facebook’s nearest rivals don’t even come close. According to Website monitoring service Pingdom (citing Google Ad Planner), engagement with the big social networking sites breaks down as follows: Facebook users view an average of 661.8 pages every month Hi5users view an average of 351.2 pages per month MySpace users view [...]
Yahoo’s Big Plan for the Social Web in 2010: Aggregate It
By Liz Gannes Jan. 15, 2010, 1:47pm Important Points Yahoo wants to aggregate its users’ activities from around the web. At the center of Yahoo’s new open social strategy, is a product called Yahoo Updates. Yahoo users’ primary mode is consumption. The beauty of the Yahoo Updates product is that it isn’t really a product. [...]
10 Musts for Marketing to Women on Facebook
Brette Borow is the President and Founder of Girls Guide To, the “ladies only” guide to life, and spends most of her days engaging with the community’s over 140,000 members. There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have [...]
Coke Drops Campaign Sites in Favour of Social Media
14 January 2010 | By Will Cooper Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour [...]
Social Media Spending to Hit $1.3 Billion This Year
Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But [...]
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