14 January 2010 | By Will Cooper Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour [...] Read more »
Social Media Spending to Hit $1.3 Billion This Year
Posted by Dawson Barber on ·
Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But [...] Read more »
Categories: Social Media, Social Media Marketing, Social Web - Tags: earned audience, pepsi pulls out of superbowl, Social Media
How Much Time Should You Spend On Social Media?
Posted by Dawson Barber on · 1 Comment
January 12th, 2010 (1:00pm) Meryl Evans Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) The Social Networking Time Factors So what factors affect your [...] Read more »
Categories: Social Media, Social Media Marketing, Social Web - Tags: return on time investment, time spent on social media
Social Media Basics for Executives
Posted by Dawson Barber on · 1 Comment
View more documents from Tim Ho. Via Slideshare. Read more »
5 Social Media Secrets for 2010 – From Slideshare
Posted by Dawson Barber on · 1 Comment
Social media took a wild ride in 2009. The mainstream press fell in love with Twitter, Facebook grew aggressively and a new wave of companies starting taking social media seriously as a business tool. Below are 10 secrets to staying on top of it all in 2010 1. Pay Attention to the Metrics You can’t [...] Read more »
Categories: Social Media, Social Media Marketing, Social Web - Tags: slideshare, social media secrets
