10 Musts for Marketing to Women on Facebook
Brette Borow is the President and Founder of Girls Guide To, the “ladies only” guide to life, and spends most of her days engaging with the community’s over 140,000 members. There are over 56 million women using Facebook in the United States, and for marketers this means one very important thing –- if you have [...]
Coke Drops Campaign Sites in Favour of Social Media
14 January 2010 | By Will Cooper Coca-Cola and Unilever are shifting their digital focus away from traditional campaign sites and towards community platforms, such as Facebook and YouTube, as social media begins to dictate their marketing activity in 2010. The FMCG giants are moving away from sites created on a campaign-by-campaign basis in favour [...]
Social Media Spending to Hit $1.3 Billion This Year
Why rent an audience when you can buy your own? That’s the new philosophy of marketers who are spending money this year to build out a social networking presence through “earned” media rather than paid media. Some advertisers, like Pepsi, are pouring marketing dollars into homegrown projects rather than flashy bets like the SuperBowl. But [...]
How Much Time Should You Spend On Social Media?
January 12th, 2010 (1:00pm) Meryl Evans Many Twitter conversations revolve around how much time we actually spend on unpaid social media, and how much time we should spend. Few have an answer because the answer is, “It depends.” (I know, I know. Stick with me.) The Social Networking Time Factors So what factors affect your [...]
Social Media Basics for Executives
View more documents from Tim Ho. Via Slideshare.
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