Two Simple Keys to SEO Success: Take Care of the Basics and Forget about Algorithm-Chasing
Search engine optimization (SEO) is critical to the success of any website because it helps to improve a website’s visibility in the natural search results – the end result of which should be that the optimized website experiences a sustainable boost in search referral traffic. And yet in spite of the obvious importance of SEO, [...]
Search Engine Optimization – The Five Factors Search Engines Use to Rank Websites
Search engine optimization (SEO) is an extremely challenging endeavor that focuses on increasing the flow of targeted traffic to a website by addressing the same five factors that search engines look at: Maximizing its relevance to its target keywords Boosting its authority for the content on its pages Increasing its usability for the people who [...]
The Impact of Search Engine Ranking on Click Through Rate
Even though you probably wouldn’t challenge the statement that search engine ranking has big impact on how much traffic websites receive, you might not know just how significant the connection is between search engine ranking and what “causes” search referral traffic to a website: click through rate. AOL’s Controversial Data Release on Search Engine Ranking [...]
How Google Rates Links from Facebook and Twitter
Friday, January 15, 2010 By Chris Crum The first Matt Cutts Answers Questions About Google video of the year has been posted, and in it Matt addresses links from Twitter and Facebook, after talking about his shaved head again. Specifically, the submitted question he answers is: Links from relevant and important sites have always been [...]
Ranking Tweets: Google Says Reputation Analogous to Links
// // ]]>Over at MIT’s Technology Review, they have the goods on how Google ranks tweets. Ok, like your regular old organic results, they didn’t learn the secret sauce. But they did get some good info on how you can optimize your Twitter account so your Tweets have a better chance of appearing in real-time [...]
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