Dominating Google is a term that Internet marketing “gurus” and consultancies commonly toss around, but typically provide little or no hard evidence to substantiate the success of their efforts to dominate Google or even get a single page to the top of Google. And on those rare occasions when they do provide evidence of the “success” of [...] Read more »
Two Simple Keys to SEO Success: Take Care of the Basics and Forget about Algorithm-Chasing
Search engine optimization (SEO) is critical to the success of any website because it helps to improve a website’s visibility in the natural search results – the end result of which should be that the optimized website experiences a sustainable boost in search referral traffic. And yet in spite of the obvious importance of SEO, [...] Read more »
Search Engine Optimization – The Five Factors Search Engines Use to Rank Websites
Search engine optimization (SEO) is an extremely challenging endeavor that focuses on increasing the flow of targeted traffic to a website by addressing the same five factors that search engines look at: Maximizing its relevance to its target keywords Boosting its authority for the content on its pages Increasing its usability for the people who [...] Read more »
The Impact of Search Engine Ranking on Click Through Rate
Even though you probably wouldn’t challenge the statement that search engine ranking has big impact on how much traffic websites receive, you might not know just how significant the connection is between search engine ranking and what “causes” search referral traffic to a website: click through rate. AOL’s Controversial Data Release on Search Engine Ranking [...] Read more »
