Via B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix. View more presentations from Christina “CK” Kerley. Read more »
Mobile Advertising Trends You Can’t Ignore
By Bob Walczak January 13, 2010 Article Highlights: We are now seeing major brands alter their practices to include the mobile medium We will see the hiring of mobile specialists to oversee digital media buys and associated activities Advertisers will employ rich media more often as phones become better equipped to support advanced capabilities The [...] Read more »
Gartner: Not Long Before Mobile Internet Access Exceeds Access via PCs
If your website isn’t already optimized for access via mobile devices then it’s about time you started the process. According to new research from Gartner, mobile phones will overtake PCs as the most common website access devices in the world in the next three years. by Helen Leggatt Last year, The Nielsen Company found that [...] Read more »
Sears, Target Tie for Third Place: 2009 Mobile Retailer of the Year
By Giselle Tsirulnik January 13, 2010 Sears Holdings and Target tied at third place for the 2009 Mobile Retailer of the Year award. Based on the nominations received from readers and submissions from this publication’s editorial team, Mobile Commerce Daily is convinced that Sears and Target serve as role models for outstanding use of mobile [...] Read more »
Realtors Launch Their Own Free iPhone App
The Realtors are taking their listings to the iPhone. Realtor.com, the Web site associated with the industry’s main trade group, just unveiled its free iPhone app. I haven’t tried it myself yet, but their online demo showed a couple of cool features, including access to about 4 million listings across the United States that they say are [...] Read more »
