Posted by Vanessa Daly BlackBerry retains #1 position on mobile browsing leader board Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide [...] Read more »
Leveraging Groups: The Power Of Text-To-Screen Engagement
January 18th, 2010 by Mobile Guru A little known mobile channel, text-to-screen provides powerful benefits and a means to engage large groups like never before. Inducing engagement on a large scale while maintaining simplicity and extreme relevancy and targeting make text-to-screen a powerful tool for any in-the-know mobile marketer. The concept of text-to-screen enables a [...] Read more »
Mobile Trends Through 2020
View more documents from rudydw. Via Slideshare. Read more »
B2B Mobile Marketing: A 10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix
Via B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2B Marketing Mix. View more presentations from Christina “CK” Kerley. Read more »
Mobile Advertising Trends You Can’t Ignore
By Bob Walczak January 13, 2010 Article Highlights: We are now seeing major brands alter their practices to include the mobile medium We will see the hiring of mobile specialists to oversee digital media buys and associated activities Advertisers will employ rich media more often as phones become better equipped to support advanced capabilities The [...] Read more »
