Over at MIT’s Technology Review, they have the goods on how Google ranks tweets. Ok, like your regular old organic results, they didn’t learn the secret sauce. But they did get some good info on how you can optimize your Twitter account so your Tweets have a better chance of appearing in real-time search results. [...] Read more »
See That Funny 2D Barcode In The Store Window? It Might Pull Up A Google Listing.
by Erick Schonfeld on December 6, 2009 What if every store had a bar-code sticker on its window so that you could pull out your iPhone, wave it in front of the bar code and get all sorts of information about that business—the telephone number, photos, customer reviews? Starting on Monday, you’ll be able to [...] Read more »
High-Tech Paid-Search Spend Up 17% in 4Q09
Published on January 14, 2010 Paid-search spending worldwide by US-based high-tech and consumer-electronics advertisers grew 16.6% in the fourth quarter of 2009 over third-quarter levels, after having grown 7.7% in the third quarter, according to a study from Covario. Due in large part to a growing demand for ad space by consumer electronics companies during the [...] Read more »
With MyLikes.com, Ex-Googlers Want to Build the Next AdSense
By Liz Gannes Jan. 5, 2010, 11:15pm Google’s AdSense is brilliant in that it very simply provides relevant contextual ads across millions of web pages. But what if you make that process a little less automated and provide ads that are endorsed by the creators of those web pages? So instead of an algorithmically matched [...] Read more »
SEO According to Google
This is an extremely helpful video on search engine optimization (SEO) for news from Maile Ohye, Google’s Developer Programs Tech Lead. She shares useful insights into Google’s ranking factors as well as best practices for news search optimization, which should help news providers and news release distributors attain a higher ranking in news search results; [...] Read more »