Globe Staff

Dunkin’ Donuts, a company that so prizes brevity that it shortened the spelling of doughnuts to donuts, is launching a Twitter contest that challenges all hands to extol the virtues of its iced coffee in the tersest of tweets.

“Beginning Jan.11, ‘followers’ of @DunkinDonuts on Twitter are invited to participate in the inaugural ‘Twinter Games’ for the chance to win one of the $50 Dunkin’ Donuts Cards to be awarded each day,” the Canton-based coffee-and-baked-goods chain said in a press release.

For the next few days, DD buffs are urged to describe the chain’s iced coffee in three words or fewer. For details on submitting entries, read the chain’s press release by clicking here. Cold-joe connoisseurs are also urged to check outhttp://twitter.com/DunkinDonuts.

Among the goals of the contest areis to “celebrate” winter iced coffee drinkers, the chain said, and to highlight the fact that Dunkin’s sells more than 250 million cups of iced coffee per year. There is also a Facebook component to Dunkin’s iced coffee push.

via Dunkin’ launches Twinter games & tweet contest – Daily Business Update – The Boston Globe.

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