Dominating Google is a term that Internet marketing “gurus” and consultancies commonly toss around, but typically provide little or no hard evidence to substantiate the success of their efforts to dominate Google or even get a single page to the top of Google. And on those rare occasions when they do provide evidence of the “success” of [...] Read more »
Google Places – Could Local Business Search Results Be Your Ticket to the Top of Google?
Google Places – formerly known as the Google Local Business Center – is a great resource for people in need of local business information because Google serves up local business search results in response to any search query that has a “local intent” to it. The local business search results are displayed on the first [...] Read more »
Dental Practice Marketing – Google Places Offers Quick, Easy, and Free Access to the Top of Google
If your dental practice marketing efforts do not currently target Google Places, you are losing out in a big way by forfeiting a lot of free and easy-to-win business to other dentists who are either lucky – in some markets simply having a Google Places Page with the right keyword in the title is good [...] Read more »
Dental Practice Marketing Strategies – Destined to Fail Unless They Really Embrace Search Engine Marketing
Dental practice marketing is critical to the success of any dental practice because, no matter how great a dentist is, patients will always leave: They move They change benefits providers They grow dissatisfied with an element of the service or price Etc, etc etc The key to the success of a dental practice, therefore, is [...] Read more »